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The
Text and Academic Authors Association in June awarded textbook author
Michael Mescon (member of the AYSPS Advisory Board and
former dean of the GSU Robinson College of Business) and co-authors Courtland
Bovee and John Thrill its highest honor.
Their book, Business Today, 10th Ed., received the 2002 TAA William Holmes
McGuffey Award for its longevity and demonstrated excellence over time.
The first edition was published in 1976 and has been “one of the
top-selling college textbooks in the country,” as reported in the
Atlanta Business Chronicle. The 10th edition was published in English,
Spanish and Russian.
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